5 Alternatives To Google Analytics You Should Try in 2023
In search of an alternative to Google Analytics for analytics? It's not just you. Perhaps you require more precise analytics data or are weary of the frequent adjustments. Perhaps you simply dislike how complicated it is.
The good news is that there are a tonne of tools with website data that you won't find in GA that are made to fulfill a specific need, like identifying which companies are visiting your site (Leadfeeder offers this) or keeping track of brand mentions online.
We'll list 5 Google Analytics alternatives below that either replace or extend GA's features. Based on the kinds of information they offer, I've divided these into four groups:
- Customer and lead analytics
- SEO metrics
- Analytics for Performance
- complete marketing packages
A handful of these tools, though not all of them, can replace GA. I've made an effort to indicate which tools are complementary to the platform and which may completely replace it.
Is Google Analytics the best there is?
Despite being widely used, Google Analytics has a few drawbacks. To begin with, it's not really beginner-friendly (intuitive, if you will).
Many of the terminologies and filter names used by Google Analytics may be confusing to the typical user. In fact, Google has a tonne of classes available to teach you how to utilize it.
awesome, right? But not everyone has the time or the expertise to spend weeks getting familiar with the platform.
Additionally, Google Analytics 4 (the current version of GA) is completely different, so you might have to spend months learning how to use it before it is retired in a few years.
GA also has the following problems:
Constant updates: Even if you frequently use GA, you can have trouble finding menus, stats, and features due to Google's frequent revisions. In certain cases, data is even deleted with little to no notice. Cheers.
Unwanted information: GA incorporates information from bots and internal users, which can bias your findings. For instance, you might believe a landing page is receiving more traffic than it actually does if your sales team frequently visits it.
Data gaps: Since you must request permission in order to comply with GDPR, you may not have a complete picture of your data if certain visitors opt not to be monitored.
Customer and lead analytics
These Google Analytics alternatives do not completely replace GA, but they do fill in the gaps in information on the visitors to your site and their actions after they arrive. You can effectively target your leads if you have a deeper grasp of them.
The top 5 Google Analytics alternatives are listed below:
Piwik PRO Analytics Suite
A Google Analytics substitute that respects privacy is Piwik PRO Analytics Suite (PPAS).
It is perfect for industries like government, healthcare, or finance that deal with sensitive client data. Check it out if your company is looking for analytics software that complies with data protection regulations.
digital marketing agency suggests, The entire customer journey may be examined with PPAS spanning desktop, mobile, apps, and intranet, including post-sign-in locations. Only a small number of platforms offer monitoring of guarded areas, and those that do adhere to the highest security guidelines.
To utilize PPAS, you don't need to be an expert. When issues emerge, they provide product training and consultation.
Pricing: Core account is free; get in touch for enterprise rates
Rating: 4.6 stars out of 5 on G2
Smartlook
Smartlook is a technology for tracking user behavior that keeps track of visitors to websites, mobile apps, and games.
The advanced (and user-friendly) elements of both quantitative and qualitative analytics are included in the Smartlook toolbox. The tool allows for a great amount of visitors because you can filter records to zero in on particular events.
It is now a workable solution even for large business companies thanks to the addition of a multi-user workspace and REST API.
Pricing: A free plan is offered. Starting price of $39 per month
A score of 4.6 out of 5 stars.
Woopra
Woopra offers website analytics based on touchpoints, such as live chat interactions or user behaviour following welcome emails. As a result, tracking and integrating data across many platforms and properties becomes simpler.
Through data-driven analytics, the technology monitors customers as they move through the customer experience.
Pricing: Startup Plans begin at $349 per month, with a free plan available for up to 500K actions.
4.4 stars, out of 5.
FoxMetrics
FoxMetrics is an analytics tool for digital marketing and personalisation that focuses on segmentation and data visualisation. seo agency says, It makes it easier to collect, enhance, and visualise data so you can make better use of it rather than just gathering more of it.
Sessions, users, page views, custom events, and more are all covered in reports.
Pricing: Paid subscriptions begin at $399 per month; free for the first 100K activities per month.
4.3 out of 5 based on 143 reviews
Mixpanel
With a combination of A/B testing, event-tracking, and user behaviour analytics, marketing and sales teams of product-based enterprises (including virtual products) use Mixpanel to improve their sales funnel.
Their interactive reporting tool makes it simple to gather information on product usage metrics and quickly create stunning reports.
Pricing: A free plan is offered, while monthly growth options begin at $25.
4.5 stars, out of 5 possible
There are other Google Analytics substitutes to consider.
These Google Analytics alternatives offer a wide range of data beyond what Google Analytics provides out of the box, whether you're attempting to construct a low-cost marketing automation stack or trying to gather personalised information about who is visiting your website.
Even better, many of the tools allow you to test them out without having to pay for the complete platform.
Uncertain about where to begin? Make a list of the things about GA you don't like and what you'd prefer in a replacement, then use the list above to determine which services could be most useful to you.