Reasons why your content is not getting you any traffic
Creating traffic and leads is a lot like digging for gold: it’s not easy, it requires patience, and consistent hard work because you wouldn’t know when you’ll strike gold.
To attract visitors to your site, you could try paid ads like Google AdWords or Facebook Ads, create social media content that will go viral, or even write blog posts that target specific keywords.
However, the key question is do these strategies work?
Are more people visiting your website because of these tactics? If not, why?
Here are 6 reasons why your website traffic might be stuck and what you can do about it:
Not interesting enough
If your blog posts are poorly researched and not insightful, people are not going to share them and they won’t bring new traffic to your website. The idea is to make them feel like they’ve learned something, or they’re at least one step closer to solving their problem.
If they don’t feel that way, they’re not going to share your posts with their network. They’re not going to return to your website either.
You also have to be consistent with your blogging strategy if you want to see a considerable amount of traffic coming to your website.
If you’re only publishing content once a month, you’re going to have a really hard time getting people to notice. If you regularly publish blog posts, you’ll give people a reason to keep coming back to your site.
Incorrect Keyword usage
Do you have an SEO strategy? Are you using long-tail keywords in your content?Long-tail keywords are made up of 3 or 4 keywords combined into one. They have a higher conversion rate than short-tail keywords, and they are easier to rank for.
If you’re not taking advantage of long-tail keywords, you’re missing out on a lot of potential traffic. You can use a tool like SEMrush to see which long-tail keywords are bringing you the most traffic. You can seek expert assistance by partnering with an SEO content writing agency for best results.
You can then incorporate those keywords into your content and your marketing copy so you’re targeting the people who are actually searching for your products or services.
Lack of Marketing Strategy
If you don't have a marketing strategy, you’re merely shooting in the dark. This is one of the biggest reasons why your traffic isn’t growing as quickly as you’d like. A marketing strategy is the process you follow when creating content, promoting that content, and finding new ways to bring new customers to your website.
Without a strategy to guide your actions, you’ll find that you’re constantly starting over. You’ll be wasting a lot of time and effort because you won’t have a clear idea of what has worked in the past or what will work in the future.
3. Lacking collaborations
You should make it a priority to find people, like an influencer or popular personality, who are able to bring a large group of followers to your website.
You could invite them to be a guest post author on your website. You could invite them to participate in a podcast for your audience or as a guest on your own podcast or video show.
It’s not enough to just build relationships with influencers. You also have to cultivate those relationships.
Ineffectual Ads
If you’re seeing a lot of people click on your ads but not a lot are converting, it could be that your ads aren’t captivating enough or don't provide enough information to click on.
You have to be creative with the images and words you use to entice people to click on those ads. If your ads are too boring, people will click on them out of curiosity but will quickly click away when they see that your ad doesn’t offer anything of value.
Your ads need to be attention-grabbing, but they also need to be useful for someone who clicks on them. Consulting with an expert in SEO services can bring you clarity on a way forward too!
Targeting the wrong audience
You might be creating great content, and investing a lot of time and energy into your marketing strategy, but none of that is going to help you if you’re not targeting the right people.
Think about the challenges and questions your customers are facing, and then create content that answers those.
Demonstrate to your customers or potential customers that you’re an expert in your industry.