The Perfect Time to Send Marketing Emails
Do you meticulously time everything you do to achieve your digital marketing goals? If yes, is that needed? Timing is not vital to all marketing efforts, but it is critical for marketing tactics that involve email newsletters. For your target audience or subscribers to pay attention and open your highly personalized email, you must schedule it properly.
I will address the big question of timing for the email newsletter in this article without further ado.
Let’s begin.
From a subscriber's perspective, I receive most of my emails around the time I get ready for the office or around the time I leave my office. Can that be a coincidence? Not really. Email newsletters give higher ROI than most marketing modes, and due to that, a lot of research has gone into finding the perfect timing for sending email newsletters.
When should you send a marketing email?
According to HubSpot’s research, the majority of the 300 respondents belonging to the US saw maximum engagement for their marketing emails from 9 -noon and 12-3 in the afternoon. According to the investigation, 34.9% and 27.6% of people engaged with emails during those time slots. These timings have a commonality- people are most relaxed and energetic because they would either be preparing for their office or taking a lunch break.
Any email intended for sales or promotion will garner maximum engagement at this time. If you want to know about specific days, the study recommends you consider sending emails on Tuesdays, Mondays, and Wednesdays. Nearly 70% of marketing emails received the expected outcome on those days. Marketing emails blasted on the first three weekdays between 9 am - 3 pm bring maximum productivity.
It is also vital to realize that audiences respond to emails differently. For instance, people who do not follow a 5-9 job timing tend to respond to gift cards and coupons the moment they see them in their notification bar. The same may not be true for employees who may not check their emails until their downtime.
Why is email crucial for your business?
The HubSpot survey reported that 85.4% of marketers embraced email automation to streamline their marketing efforts. Companies that leverage email automation increased their sales conversion by up to 14%. You must have the best content writers to curate your email newsletters for them to be attractive and unique. Your emails must offer offers about products, the launch of new products, announcements, and more. Ensure that they don’t receive such information from elsewhere. Personalized emails can do wonders for your business because they contain things customers wish to see or experience.
How to measure the performance of your campaigns
As a marketer, you will have an innate curiosity to know the perfect time to blast your marketing emails to ensure productivity. Even though you may find numerous conflicting data on the internet about the same, don’t worry about it. The data might be correct, except that they represent differing audience types and the success of your measuring process. For instance, not everyone opens their emails at a specific time of the day. Learn how that happens using the following three vital email metrics every social media marketing agency uses.
CTR or Click-Through Rate
CTR gives the number of people/subscribers who open a link or image in an email. The Click-through rate is always less than the actual number of emails opened because not everyone who clicks engages with them- some may even abandon them. To improve click-through rates, marketers should consider email personalization, create compelling subject lines, and provide value in each of their marketing messages.
Click-to-Open Rate
The metrics differentiate between the number of people who opened an email and those who clicked on any links. Click-to-open rate is the way to spot the exact information that sparked engagement. For example, if an email sent to your subscribers recorded 400 clicks and 80 opens, your CTOR is 20%.
Open Rate
Open rate is the percentage of subscribers who opened your email campaign, and such emails will have succinct and catchy subject lines. The emails with higher open rates are the ones that are optimized for preheader text and previews.
Email newsletters can complement your digital marketing efforts and help you gain a loyal following, thereby increasing conversions. By automating the marketing process with tools such as Seventh Sense, you can precisely serve content to people interested in your business. They will not treat your marketing emails like any other marketing message. The more personalized and relevant your email newsletters, the higher the chances of achieving great metrics.
Good Luck!