Your Ultimate Guide To Writing Industry-Level Product Descriptions For SEO
Entrepreneurs envisioning themselves running an enterprise-level business should exhibit professionalism, optimization, and accessibility traits specific to that level. For wannabes from the e-commerce sector to achieve that position, ensure product page descriptions are top-notch.
Similar to all content across the internet, product descriptions fall under the Google Algorithm scanner. When people search for a product you offer, it appears on SERPs based on how well you have written your product descriptions-SEO in the limelight.
Use the below five tips to write that perfect SEO-friendly, enterprise-level product description.
1. Understand your customers
Most content optimization efforts involve practices to woo search engines and not customer needs. Writing product descriptions is not an exception. Although product descriptions do not require alt texts, keywords, interlinks, or other SEO entities to boost your organic search ranking and page authority, you should never compromise UX.
SEO content writers who curate product descriptions should prioritize customers. They must endeavor to provide value with every bit of information they serve and tactics they leverage. If you can’t achieve that, what is the use of including them in your future content? In case you are indecisive about that, reconsider your ploy.
2. Know your products and services
It is critical to familiarise yourself with the products and services you offer. Your knowledge must include why people prefer your products and not your competitors. You should also know the factors that make your products unique, product features, benefits, strengths, and weaknesses.
An ideal product description projects the strengths while refraining from stressing the weaknesses. That is not advice to hide or lie about your product’s shortcomings. It simply means you focus on the positive aspects of your products for customers to comprehend.
While writing, you must have a fair idea about the type of customers interested in your products and why they are looking for them in the first place. Then think about how the product will benefit them. Include those understandings in your product description.
3. Improve readability
The urge to incorporate complex, long sentences to describe products is a thing to avoid at all costs. The reason for this is that customers view your products page at the final stage of the purchase funnel. They don’t need a sales pitch to convert. They came in search of facts, and one better way to do it is by using bulleted lists. Content writers must use bulleted lists to improve readability and provide concise information about the product at a glance.
The next thing you need to do is refrain from practicing keyword stuffing. While it is essential to plug strategic keywords into enterprise-level content, their overuse may result in search engines penalizing you. Such an undesirable activity can shrink your customer base and increase the bounce rate.
4. Be circumspect about priorities
Ensure the entire product page has a distinctive and top-notch description sans duplicacy and content theft. When managing a firm that big, you need to tweak hundreds of product pages that require a lot of time and resources.
This is where strategic thinking comes to your rescue. It guides you through the writing and updating processes. For that, you must prioritize the products based on profitability-focus on the ones that bring the most sales.
Since you have the option to remove the information about the least productive ones at your disposal, the focus must always be on the top sellers.
5. Find the right length.
Does the length of the product description matter? It all depends on the audience’s minds. Use your strategic thinking to full effect. Find the search phrases that bring maximum traffic to each product page. Highly-specific query is an indication that searchers understand your product specifications pretty well. For such customers, you don’t need to serve long descriptions. On the flip side, if the most popular queries are general in nature, you might want to include a more detailed product description as people come to gain more information.
The e-commerce industry is in its best shape and is becoming highly competitive. More and more people prefer to shop online and for that reason, your product description needs to stand out from the rest while giving enough information to website visitors. If you follow the five tips mentioned above, you are sure to win the battle without a doubt.
Break a leg!